About Us
Why Sound Web Solutions?
At Sound Web Solutions, we make your website work for your business. Our principals each have 20+ years of experience with technology companies in marketing, public relations, project management, web design and content development, stemming from the early years of the Internet. Our extended team includes Web designers, developers, copy writers, and link builders -- and our account managers bring it all together for you as a single point of contact. We have a solid, proven track record since 2003, helping clients build their online presence, grow their website traffic and conversions, and improve their Internet marketing ROI. We love our work and we think you'll love working with us.
Engaging With Us
We have a structured yet flexible approach that helps you generate results immediately, then fine-tune your approach to build long-term credibility and demonstrable results with your online presence. We'll evaluate your website with an initial site audit and baseline tracking report. Then we'll recommend a strategy and timeline to optimize your site, so more people will find you in the search listings, more visitors will click on your site, and more prospects will convert to sales. We'll suggest both short-term and long-term approaches, and measure progress so we can correct and improve along the way. We use proven methods as well as new, innovative approaches to help you discover what works best for your unique business. And we'll navigate the constantly-changing Internet Marketing landscape so you don't have to.
Philosophy & Ethics
Our approach to Internet Marketing is to apply the most productive and cost-effective methods, creatively and consistently, to our clients' websites. We invest significant time and resources in educating ourselves about these methods and staying at the forefront of the Internet Marketing industry. We are excited to be involved in a profession that employs the creativity and business benefits of traditional marketing while harnessing the innovation and measurable improvements enabled by search engines, Social Media and other Web technologies.
Internet Marketing and Search Engine Optimization are relatively new fields, and like many activities in the leading edge territory of the Web, they are sometimes associated with spamming techniques, outsized promises and expectations, and other tactics that have been labeled as questionable or "black hat" in industry parlance. We resoundingly reject such approaches. We pride ourselves on our sound ethics, based on respect for our clients and for the emerging profession of Internet Marketing; our sound business practices, based on a deep knowledge of our field and continual research that keeps us informed of the latest trends; and our sound judgment, based on our many years of experience in both marketing and technology fields.
Principals
Denis Lavoie
Denis formed Sound Web Solutions in 2003 after a 20-year career managing innovative software and Web development projects at leading-edge companies like Lotus Development, Egghead Software, Microsoft Corporation, and The Cobalt Group. Denis enjoys working closely with valued clients to analyze their business, identify needs and opportunities, and develop Internet Marketing strategies that will lower costs, increase revenues, or otherwise grow their business. Using only ethical, cost-effective and search engine-friendly methods that deliver a clear Return On Investment (ROI), Denis is able to turn a client's website into a working solution for their business. Denis holds a Bachelor of Science degree in Business Administration & Information Systems from Boston University.
Cindy Lavoie
Cindy joined the company in early 2009, following a 20-year career in marketing and public relations, most recently as Senior VP on the Microsoft account at Waggener Edstrom Worldwide, a technology-focused public relations firm. She has also held positions as Director of Marketing for a technology startup, Product Manager at Lotus Development, and instructor of an Entrepreneurial Marketing class at University of Washington Business School. Cindy heads the Search Engine Optimization side of the company, directing our content development, optimization, and link building services. Cindy holds a BA degree in English from Princeton University and an MBA from MIT's Sloan School of Management. She has served in leadership roles for her local UCC church and school PTSA, and is an active volunteer in several local non-profit organizations.
If you want more information or have any questions, please contact us.
