How to Guest Blog

I’ve recently been working with several clients who are thinking about starting their own business blog but are either not ready to make the time commitment required, or are looking to share the responsibility with other “contributing writers.”  Guest blogging is a good way to make a partial commitment or to share the load .  If your plan is to ultimately author your own blog, but you need some practice to find your voice or to build your comfort level, guest blogging on someone else’s blog can be a terrific first-step opportunity.   Even if you have your own blog and post regularly, guest blogging can give you an opportunity to expand your audience and send more traffic and links back to your blog.  Or, if you’ve decided to take the full plunge and author your own blog, inviting other guest bloggers to contribute will give your readers some variety of perspective and give you some breathing space and some new content to build from.

The trade-off, of course, is control.   The beauty of authoring your own content on your own site is that you have full control of the brand you put forth.   If you’re guest blogging on someone else’s blog, you’ll need to select the site carefully so that it’s consistent with your own brand and its readers are an audience you want to reach.  If you’re inviting someone to guest blog on your site, again, select carefully.

I found a post that I think does a terrific job of covering the what, why,  and how of guest blogging — so I’m pointing you there rather than trying to say it all myself.  Check it out — Guest Blogging, the Ultimate Guide – and consider guest blogging yourself!