• What if I blog and no one cares what I have to say?
• What if I run out of interesting things to say on my blog?
• What if customers post negative comments on my blog posts, in front of all my other customers?
• How can I possibly find time in my busy schedule to author a blog?
• Aren’t most blogs just insiders talking to insiders?  My customers won’t care.

Sound familiar?  Have these fears kept you up at  night as you weigh the decision of whether to join the ranks of bloggers?  These are the very real and understandable concerns of clients we’ve worked with as they face the decision of whether to blog.  To blog or not to blog – that is the question.

It’s a good question, and one that any potential blogger should think through carefully.  The above list of worries, while they are often just a case of the jitters, deserve serious consideration before taking on the considerable commitment of becoming a blogger.  Rather than brushing away these fears, I typically encourage clients to dig in and think them through, as the answers will give them important insights into whether they should blog and what kind of blogger they should be.   So, here’s a paraphrased conversation I had recently with a small business owner who is currently wrestling with this very decision. (more…)