What IS Social Media Marketing?

Organizations Using Some Form of Social Media Marketing. Source: Marketing Sherpa 2009

The Buzz is On!   Nearly 80% of organizations, according to a 2009 Marketing Sherpa report, are using some form of social media marketing to reach their audience (see chart).   According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council “Social media isn’t just about big networks like Facebook and MySpace, it’s about brands having conversations.”^[1] What does this mean for your company, and how can you get started in the Social Media sphere?

Here is a brief primer on the different forms of Social Media, ideas for how your business can benefit from active engagement, and some suggestions for how to get started.  Ask us for our Social Media Marketing Starter Kit if you think you’re ready to get underway or want to know more about what it would take to get started.

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