What is Content Marketing?
Content marketing is the art of communicating with your prospects and customers without “hard” selling. It involves creating engaging content (and sharing this content through appropriate channels), to create value for your customers and prospects and “warm” them up to you and your business.
It sounds like a lot of writing… but it’s worth it! According to DemandMetric, content marketing costs 62% less than traditional marketing and generates 3x as many leads.
Benefits of Content Marketing
There are many benefits of content marketing — but here’s just a few:
- Positions your company as a “thought leader” and resource
- Boosts customer engagement
- Improves customer experience
- Helps grow a long-term audience
- Creates informed buyers
- Gets peoples’ attention
- Content marketing can be personal/personalized
And good content will increase the effectiveness of all your other online marketing efforts (including social media, paid advertising, organic search engine optimization, etc.).
What We Can Do
Our content marketing specialists are ready to help your business grow, by providing services such as:
- Social Media Content Syndication
- Press Release Optimization & Distribution
- Blog Copywriting
- Customer Retention Strategy
- Content Optimization
Looking to increase traffic or sales on your online store… or add shopping cart functionality to your current website? Our eCommerce experts are ready to help!
Paid Search Advertising is both an art and a science. We can help you maximize your campaign budget and reach the right customers on Google and Bing.
Need help showing up in search results? Not getting enough traffic to your website? We’ve got answers for your on-page and off-page search engine optimization questions.
Local Search Optimization
Maintaining a competitive advantage with your brick-and-mortar presence requires a quality Local Search strategy. We can show you how to stay competitive in your target markets.
Not sure how to maximize social media for your business? Our social media strategists know which platforms are most appropriate for your business, and will help you build your social media presence.