Content Marketing

What is Content Marketing?

Content marketing is the art of communicating with your prospects and customers without “hard” selling. It involves creating engaging content (and sharing this content through appropriate channels), to create value for your customers and prospects and “warm” them up to you and your business.

It sounds like a lot of writing… but it’s worth it! According to DemandMetric, content marketing costs 62% less than traditional marketing and generates 3x as many leads.

Benefits of Content Marketing

There are many benefits of content marketing — but here’s just a few:

  • Positions your company as a “thought leader” and resource
  • Boosts customer engagement
  • Improves customer experience
  • Helps grow a long-term audience
  • Creates informed buyers
  • Gets peoples’ attention
  • Content marketing can be personal/personalized

And good content will increase the effectiveness of all your other online marketing efforts (including social media, paid advertising, organic search engine optimization, etc.).

What We Can Do

Our content marketing specialists are ready to help your business grow, by providing services such as:

  • Social Media Content Syndication
  • Press Release Optimization & Distribution
  • Blog Copywriting
  • Customer Retention Strategy
  • Content Optimization

 

The Sound Web Solutions team is fully committed to the growth of your company through online marketing. We look forward to making you a long-term happy client! If you want more information or have any questions, please contact us.