Online Marketing Consulting

Think your business might benefit from some online marketing, but not sure where to start? Our online marketing experts are here to help. We’ll start with an online marketing consultation and website audit process to assess the current state of your web presence. Our comprehensive consulting services include both short- and long-term strategies, and are flexible to fit your company and market size, marketing budgets, and business goals.

We specialize in Internet Marketing Plan Development, Business Analytics, ROI Optimization, and Website Audits. Some of the questions we can help you answer include:

  • How can I build awareness of my brand and improve our reputation online?
  • What is the fastest way to bring qualified new visitors to my website?
  • How can I improve my website’s position in the search engine results listings?
  • Should I make use of social networks in my marketing plan — and how?
  • Should I author a blog or host an online forum? How should I get started?
  • How can I track and measure whether these new Internet Marketing tactics are working for us? How can I measure my ROI?
  • How can I best integrate my Internet Marketing activities with my offline marketing plans?
  • How can I spend my marketing budget in the most cost effective, productive way?

Every company needs an internet marketing plan, and Sound Web Solutions will help you develop your plan to ensure maximum effectiveness. A standard internet marketing plan will strive to achieve certain goals, and we will help you both understand those goals, and make them a reality. You need:

  • Specific, achievable goals to strive for
  • A step-by-step process to work toward those goals
  • An understanding of your target audience
  • A tactic for staying ahead of the competition
  • An understanding of the marketing tools available
  • An understanding of the way these all relate to your brand identity
  • A way to allocate time and budget for expenses

We will help you develop your internet marketing plan along these guidelines to ensure your success in the digital marketplace.

Deploying analytics isn’t that hard. There are many ways to produce reports on site traffic available. What isn’t easy is understanding what all the figures mean, and what to do about them. Certain metrics are more crucial than others, depending on your target audience, your specific industry, and your current web presence. Analytics data helps you understand your strengths and weaknesses, and gives you insight on how to better target your customers. We will help you understand these concepts and what to do about them:

  • CTR (Click-through-rate)
  • Bounce Rate
  • CPC (Cost-per-click)
  • CPM (Cost per 1000 impressions)
  • Completion Rate
  • Landing Pages
  • Lead Capture

In the ever-changing world of internet marketing, we will be your tried-and-true guide to all of the complexities of your business analytics.

As marketing venues increase and business strategies widen, keeping a firm hold on your return on investment is a very complex endeavor. However, with our decades of internet marketing experience, we can help you see the big picture of what your return on investment in internet marketing is. By analyzing your click-through-rate, goal completion, and CPC advertising budget, we will help you see clearly the success of your online marketing strategy.

Don’t do it alone. Sound Web Solutions has the experience, industry connections, and tireless drive to ensure your internet marketing budget isn’t wasted.

Just like any other aspect of a successful business, your website will need careful analyzation to make sure it meets up with a high standard of quality. By continually revisiting the condition of your company’s website, Sound Web Solutions will ensure that your internet presence is both professional and productive. A poorly-designed, hard-to-navigate website detracts from your company’s image, so as a part of maintaining your internet marketing strategy, we will make sure that your internet “face” is attractive, useful, and productive.

Check out our Frequently Asked Questions to learn more.

 

 

Ready to Discuss Your Online Marketing Needs?

Sound Web Solutions team is fully committed to the growth of your company through online marketing. We look forward to making you a long-term happy client! If you want more information or have any questions, please contact us.