We offer a comprehensive Search Engine Optimization (SEO) service that will improve your website’s ranking in the “free” Organic search engine listings. Following ethical practices and current search engine guidelines, we will optimize your site and enable your business to achieve higher rankings on the leading search engines and attract more qualified prospects to your site. We start with a thorough audit of your website and identify key areas for improvement. We then develop a search strategy that targets critical pages of your site with selected keywords and lays out a step-by-step process to achieve optimal search results for each of those pages. We work with qualified web designers and developers to implement the necessary adjustments to your website. Finally, we manage an ongoing content creation and link building strategy that will keep your site interesting, relevant, and compelling for both your target audience and the search engines.
We perform in-depth research using specialized tools to determine the most relevant, valuable words and keyword phrases used by your target audience – those with the highest demand but the lowest competition on the major search engines. We also determine what your competitors are doing and the keywords they’re using so we can improve on those strategies and, over time, thanks to skilled search engine optimization, move your site above your competitors in the free search engine results listings.
On-Page Content Optimization
Using your most valuable keywords, we evaluate and optimize the key content elements on your most important website pages – those that search engines pay most attention to as they evaluate and rank your website. Our talented copywriters suggest webpage edits that weave keyword phrases into your current content in ways that will please both your customers and the search engines, causing not only your home page but also other key pages of your website to rank well when searchers use those keyword phrases. This is the critical function of proper search engine optimization. We will also make recommendations for other content enhancements to improve your search rankings. If your business is primarily local or regional, we’ll establish and optimize your website for local search listings.
Increasing incoming links to your website is a critical component of any truly effective Search Engine Optimization strategy because links from other sites confirm your website’s credibility – both to people and to the search engines. We employ a range of tools and approaches to help you build continually fresh content for your site that will draw links and qualified visitors. Our link building strategies include optimizing news releases and articles; submitting them to popular posting sites; submitting your site to high-quality, targeted directories; social media marketing on blogs, forums, and social networking sites; online videos; and a range of other strategies designed to enhance the credibility and reputation of your website and online presence.
Social Media Marketing
Social Media Marketing is becoming an increasingly popular and effective way to manage a company’s online reputation, to connect with customers and prospects, and to build links to your website. It can include social networking sites such as Facebook or LinkedIn, social bookmarking sites such as Digg, Delicious, or StumbleUpon, and social news sites such as blogs, forums, and even YouTube. We can help you determine which of these tactics make the best sense for your business and help you to engage in ways that are both effective and natural. We can also help you “listen” in the most efficient ways, to track what’s being said about your company, your competitors and your industry in the social media sphere. And we’ll advise and train you on how to develop your own “voice” so you can engage in ways that are most productive and cost-effective for your specific website and business.
Tracking and Ongoing Search Engine Optimization
We use sophisticated Web Analytics tools to track your site’s ranking on the search engines and to monitor your website traffic, the performance of your chosen keywords, and website conversions and revenues for your business. Because we’re able to analyze which keywords are most effective in generating leads and sales, we can continually adjust our search engine optimization tactics to focus on your most productive keywords, fine tuning your website and maximizing the ROI of your Internet Marketing investments.
Looking to increase traffic or sales on your online store… or add shopping cart functionality to your current website? Our eCommerce experts are ready to help!
Paid Search Advertising is both an art and a science. We can help you maximize your campaign budget and reach the right customers on Google and Bing.
Local Search Optimization
Maintaining a competitive advantage with your brick-and-mortar presence requires a quality Local Search strategy. We can show you how to stay competitive in your target markets.
Content Marketing is key! And a true content strategy is required to help you reach new customers and build your market presence. We can help with both content publication and distribution.
Not sure how to maximize social media for your business? Our social media strategists know which platforms are most appropriate for your business, and will help you build your social media presence.