Pay-Per-Click Advertising

What is Pay-Per-Click (PPC) Advertising?

Pay-Per-Click (PPC) ads are the sponsored advertisements that appear on the right side or in the shaded top section of search engine results pages. Each time someone clicks on one of your PPC ads, you pay the search engines for that click. Campaigns are often run in tandem with an organic search engine optimization strategy.

Benefits of PPC

PPC, when done right, is an effective way to increase site traffic and enhance brand exposure separately from organic search engine optimization (SEO) efforts, by getting your website listed high up in search results. PPC can also help businesses reach new target markets quickly (even national markets), effectively market new products, services, or promotions, and or compete better online in existing markets.

What We Can Do For You

We will help you create, place, and manage your PPC ads on any or all of the three major search engines and select the search terms that, when entered by users, will cause your ads to display. Using our tools to track the success of various keywords over time, we’ll help you determine which keyword terms and ads are most successful in generating key activities, sales conversions and revenues. This critical knowledge will be used to continually optimize your ad copy and improve the ROI from your Internet Marketing investments.

 

Ready for a Paid Search Strategy for Your Business?

Sound Web Solutions team is fully committed to the growth of your company through online marketing. We look forward to making you a long-term happy client! If you want more information or have any questions, please contact us.