What is Pay-Per-Click (PPC) Advertising?
Pay-Per-Click (PPC) ads are the sponsored advertisements that appear on the right side or in the shaded top section of search engine results pages. Each time someone clicks on one of your PPC ads, you pay the search engines for that click. Campaigns are often run in tandem with an organic search engine optimization strategy.
Benefits of PPC
PPC, when done right, is an effective way to increase site traffic and enhance brand exposure separately from organic search engine optimization (SEO) efforts, by getting your website listed high up in search results. PPC can also help businesses reach new target markets quickly (even national markets), effectively market new products, services, or promotions, and or compete better online in existing markets.
What We Can Do For You
We will help you create, place, and manage your PPC ads on any or all of the three major search engines and select the search terms that, when entered by users, will cause your ads to display. Using our tools to track the success of various keywords over time, we’ll help you determine which keyword terms and ads are most successful in generating key activities, sales conversions and revenues. This critical knowledge will be used to continually optimize your ad copy and improve the ROI from your Internet Marketing investments.
Looking to increase traffic or sales on your online store… or add shopping cart functionality to your current website? Our eCommerce experts are ready to help!
Local Search Optimization
Maintaining a competitive advantage with your brick-and-mortar presence requires a quality Local Search strategy. We can show you how to stay competitive in your target markets.
Need help showing up in search results? Not getting enough traffic to your website? We’ve got answers for your on-page and off-page search engine optimization questions.
Content Marketing is key! And a true content strategy is required to help you reach new customers and build your market presence. We can help with both content publication and distribution.
Not sure how to maximize social media for your business? Our social media strategists know which platforms are most appropriate for your business, and will help you build your social media presence.