Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC) ads are the sponsored advertisements that appear on the right side or in the shaded top section of search engine results pages. Each time someone clicks on one of your PPC ads, you pay the search engines for that click. We will help you create and place your PPC ads on any or all of the three major search engines and select the search terms that, when entered by users, will cause your ads to display. Using our tools to track the success of various keywords over time, we'll help you determine which keyword terms and ads are most successful in generating key activities, sales conversions and revenues. This critical knowledge will be used to continually optimize your ad copy and improve the ROI from your Internet Marketing investments.
Keyword Research
We perform in-depth research using specialized tools to determine the most relevant, valuable keyword phrases used by your target audience – those with the highest demand but the lowest competition on the major search engines. We throw a broad net and test a large number of keyword phrases, then determine, through controlled testing, which terms produce the most traffic and conversions for you.
PPC Campaign Setup & Ad Creation
We can run your PPC ads on Google only, or on Yahoo and Microsoft Bing as well. We can target your ads to people only within your local area or have them display nationally or internationally. We can run multiple ads with different ad copy or with varying selections of keywords in order to test the performance and results of your branding, messaging and ad copy. In short, we'll use our expertise to customize your PPC campaign to your unique needs and market.
Traffic Analysis and ROI
Powerful tools enable us to carefully track and monitor all of your PPC campaign activity. We will measure PPC campaign success and keyword effectiveness in terms of traffic generated, conversions and sales achieved, and other important measures that reveal the ROI from your Internet Marketing investments, which help us optimize your PPC ad budget going forward.
Ongoing Campaign Optimization
Armed with tracking and conversion data and our insights gained from experience with your PPC campaign, we'll continually improve your PPC ad copy and placements to improve the cost-effectiveness of your PPC campaigns and enhance your bottom-line results.
If you want more information or have any questions, please contact us.
