Web Analytics
As with any significant investment for your business, it's critical to measure the effectiveness and success of your Internet Marketing. We make that easy by employing a variety of tools to track, monitor and measure your PPC and SEO projects. We use that information to manage and continually improve your search marketing campaigns. And we deliver monthly reports to keep you informed of your progress and ROI.
Site Ranking and Traffic Reports
We'll monitor your website traffic and track which keywords, regions, websites and search engines are driving traffic to your site and improving your placement in search listings. We monitor where visitors are going on your site and which pages are most visited. We track your movement up or down in the search rankings for specific keywords. We look for seasonal trends and the impact on site traffic of specific events or marketing activities. Then we use all this data to inform our SEO and PPC efforts and our recommendations for website content optimization and your online and offline marketing initiatives.
Conversion Tracking
Our ultimate goal is to improve your ability to turn site visitors into paying customers. Or perhaps you want your website visitors to request a proposal, make a donation, sign up to receive your newsletter, or simply pick up their phone and call you. Whatever action you desire, we can embed tracking in your website and report on how many visitors took that action, how much revenue they generated for you, from what regions and search engines. We can also tell what keywords were entered by visitors who ultimately performed a given action -- an important indicator of the most valuable keywords for your website and business. In addition to optimizing your Internet marketing, you'll also gain important insights that you can apply to your other marketing initiatives as well.
Incoming Links Tracking
Since links are an important element used by searchers to discover your site and by search engines to rank your site, we monitor incoming links and ensure they are not pointing to inactive pages or turning users away. We can give you insight into who is linking to your website, how many visitors they're sending your way, how long those visitors are staying on your site and their activities or actions while they're on your website. We use this information to help us reach out and encourage more incoming links to your site.
Social Media Tracking
The world of Social Media has become so vast and so varied that it's difficult to follow all the conversations happening in your industry, or to track everything that's being said about your company and your competitors. At the same time, these conversations are an increasingly important element of your company's reputation online; from user reviews, to blog postings, to online articles, videos, and tweets, they are impacting what your customers think about you. Using specialized tools, we can monitor what's being said about your company in the social media sphere, track the talked-about trends, measure the amount of positive vs. negative sentiment expressed about you and your competitors, and point you to the most influential sources so that you can influence what they are saying.
Tools
We use a selection of powerful tools to measure and monitor our client's campaigns and to feed that tracking data into our ongoing optimization efforts. Some of those tools are available for direct client access, if you're interested in tracking your Internet Marketing progress in real time.
If you want more information or have any questions, please contact us.
